Toggle Book Factory - Learning Express

TOGGLE BOOK FACTORY LAUNCHES RETAIL PARTNERSHIP WITH TRIANGLE-AREA LEARNING EXPRESS OWNER

TOGGLE BOOK FACTORY LAUNCHES RETAIL PARTNERSHIP WITH TRIANGLE-AREA LEARNING EXPRESS OWNER

RALEIGH, NC, April 27, 2000 – Toggle Book Factory announced a new partnership with WR Meredith, owner of three Triangle-area Learning Express franchises. This news marks the first permanent, in-store retail presence for the publisher of customizable children’s books.
            Toggle Book Factory displays are now in Learning Express stores located at Crescent Commons in Cary, North Hills Raleigh, and Falls Pointe Shopping Center in Raleigh. The displays feature printed samples of the Toggle Book Factory collection and give customers a new way to shop for Toggle Book gift boxes and plushies, which have previously only been available for purchase through the Toggle Book Factory website.
            “We are very excited to partner with WR Meredith and his team, who are experts in the specialty toy industry. This partnership will help us further connect with parents, grandparents, and other adults who share our passion for encouraging kids to become lifelong readers. We look forward to hearing from Learning Express customers across the Triangle about how we can better accomplish this.” said Marc Mailand, CEO of Toggle Book Factory.
Toggle Book Factory brings children’s books into the 21st century as part of its mission to get kids excited about reading and to bring families closer together. With three titles to choose from, parents and children can use the online book builder to personalize a book with the child’s name, choose from over 70 hair, skin, and glasses options to create an illustrated version of the child and make choices that affect the story.